Innovation has become a major source of competitive advantage in the face of competition, identified as the transformation of enterprise knowledge into new products and processes. Caveat-if organizations that manage their ...

Innovation plays importance in business enterprises, comprises different aspects and contributes in different ways to their growth and development. Among the aspects that can be considered for the innovations are the ...

Organizations as a whole are involved in highly dynamic and competitive environments. The Lean philosophy and adapted to the Product Development Process (PDP) is to contribute to the competitive product development within ...

In service firms, the maintenance and expansion of relational exchanges strengthen customer retention as a differential among the competitors. In order to qualify companies to adopt strategies of customer retention, it is ...