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Cocriação, valor de uso, satisfação e custos de troca como antecedentes da retenção de cliente no ensino superior
(2018-07-30)
The customer retention is considered a possible source of competitive vantage and a key factor of success to organizations that seek to improve their market share and profitability. However, there isn’t a consensus about ...
Technology entrepreneurship: an exploratory study
(2018-05-21)
Technology entrepreneurship refers to the use of technology to create and explore business opportunities in order to generate value, based on entrepreneurship and technology that may generate innovation. Based on this ...
Aprendizagem em nível organizacional através da interação entre o formal e o informal no desenvolvimento de aplicativos em uma instituição financeira
(2018-04-03)
Advances in information technology transformed the supply, development and consumption of financial products and services. However, IT investments alone do not promote a sustainable advantage, the way the organization ...
Análise de relação entre as âncoras de carreira e atitudes de carreira proteana e sem fronteiras na geração z
(2018-03-09)
This work aimed to analyze the relationship between career anchors and protean and boundaryless career attitudes in generation Z. In order to achieve this objective, a bibliographic survey on the career theme and a mapping ...