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Determinantes da retenção de clientes em um ambiente de serviços de transporte rodoviário de cargas
(2019-10-17)
Customer retention is considered a competitive factor, which can boost revenue growth (billing), as well as a possible reduction of costs and a growth in profit and profitability of companies, being pointed out as a very ...
A influência da competência profissional, da inteligência emocional, da produtividade e do engajamento sobre a satisfação com o trabalho em uma ambiente de serviços de saúde
(2019-06-13)
The representativeness of the service sector is increasing in a global way and the quality of the services offered is largely determined by the skills, competencies and attitudes of the professionals who provide it. In ...
Fatores que impactam no insucesso de micro e pequenas empresas do setor metalmecânico da Serra Gaúcha sob a ótica de especialistas
(2019-10-10)
Micro and small businesses contribute to the well-being of their places as they create jobs, introduce innovations and stimulate economic growth. By producing goods and services, they help large companies and allow the ...
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...
Consciência ambiental, consumo saudável, atitude do consumidor e normas subjetivas como determinantes da intenção de recompra de alimentos orgânicos
(2019-05-09)
The present study aimed to test a theoretical model that contemplates environmental awareness, healthy consumption, consumer attitude and subjective norms as determinants of the repurchase intention to buy organic foods. ...