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A influência da imagem de loja, do valor percebido e do conhecimento de marca na intenção de compra em diferentes formatos de varejo
(2016-04-29)
The store image adds to improve understanding the needs and desires of consumers. In this context, retailers need adapt to meet with technological, economic and social changes. Therefore, the aim is to check the dimensions’ ...
A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...
Interface empreendedorismo e resiliência: um estudo de caso ambientado na Flytour Viagens e Turismo Ltda
(2014-05-29)
Intense discussions on the subject of entrepreneurship have generated great interest from the part of various researchers. The study on the behavior of the entrepreneur is considered today as a source of new ways to ...
A influência da competência profissional, da inteligência emocional, da produtividade e do engajamento sobre a satisfação com o trabalho em uma ambiente de serviços de saúde
(2019-06-13)
The representativeness of the service sector is increasing in a global way and the quality of the services offered is largely determined by the skills, competencies and attitudes of the professionals who provide it. In ...
Fatores que impactam no insucesso de micro e pequenas empresas do setor metalmecânico da Serra Gaúcha sob a ótica de especialistas
(2019-10-10)
Micro and small businesses contribute to the well-being of their places as they create jobs, introduce innovations and stimulate economic growth. By producing goods and services, they help large companies and allow the ...
Impactos dos modelos mentais no desempenho organizacional : um estudo no setor metalmecânico de Caxias do Sul
(2015-08-14)
Mental models are described as a set of representations, a world view. They are biases and assumptions that impact directly on the individual actions. Based on the theoretical assumptions this study had the purpose to ...
Intenção de recompra de cervejas especiais : efeitos da imagem de preço de produto e do valor percebido
(2018-02-20)
The image of product price and perceived value are important indicators of the intention to repurchase. To this end, the objective of this study was to verify the relations between the product price image, the perceived ...
Imagem de produto : a configuração da imagem do vinho fino
(2014-04-28)
International trading has become a common activity in global economics. According to
information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are
imported. Product image plays as important role ...
Operações de serviços, qualidade percebida e lealdade : um estudo no setor bancário
(2016-05-11)
The environment of services operations poses challenges to organizations and their managers, mainly because they involve the customer in the acts of consumer service. The effects of technology and globalization, makes the ...
Cocriação, valor de uso, satisfação e custos de troca como antecedentes da retenção de cliente no ensino superior
(2018-07-30)
The customer retention is considered a possible source of competitive vantage and a key factor of success to organizations that seek to improve their market share and profitability. However, there isn’t a consensus about ...