Estudo de viabilidade de abertura de uma empresa no ramo de mototurismo de aventura

Abstract

The present study has the theme adventure adventure and its main objective is to identify the feasibility of opening a venture within this segmentation of tourism. With the intention of offering unforgettable experiences to its customers through its products in the city of Caxias do Sul / RS. For this, a marketing research was applied with the target public and after analyzing the results a business plan was drawn up. The survey of the theoretical reference characterizes the study as an academic research and serves as the basis for future research. The business plan was structured in order to contemplate aspects related to the essence of the enterprise as well as the way to relate to customers. All the necessary resources for the opening of the business and the financial projection of the proposed company were also presented, describing the projection of sales, financial statements and investment analysis indicators, both for three scenarios, realistic, optimistic and pessimistic for periods up to five years. Finally, the study shows the feasibility of the proposed project meeting the initial expectations of the project (sic).