Proposta de um plano estratégico para controlar ou neutralizar os pontos fracos e fortalecer os pontos positivos para diminuir os impactos das ameaças para a empresa Sol Joias

Abstract

The present work aimed to realize a diagnostic of a jewelry company located in the city of Guaporé, under the name of Sol Joias LTDA. The methodology used in this work was an exploratory-level qualitative research. The concepts and data introduced derive from bibliographical research and the gathering of the information provided by the company, which were analyzed and after applied to the SWOT matrix, that allowed the strength and weak points to be pictured and then compared to the opportunities and threats, creating the visualization of the vulnerable points that can be improved or even eliminated. With the weaknesses showed, action plans were suggested to achieve the objective of eliminating the frail points, focusing on the company’s strategic planning (sic)