Gamificação, motivação e engajamento no trabalho: um estudo qualitativo de múltiplos casos

Abstract

The motivation and engagement of an employee in the workplace are essential for carrying out their activities and consequently generating results for the company. Gamification, in turn, is the use of activities, applications or software with game design elements. Gamification is a recent topic in academic research and this is an opportunity to expand studies in this area by providing knowledge for the academic and organizational spheres. The general objective of this study was to analyze how the application of gamification promotes employee motivation and engagement in the work environment. An exploratory qualitative research was carried out through a study of multiple cases with the participation of 4 companies. For each study, the results were generated in the triangulation of data from the semi-structured interviews, available documentation and reports of direct or participant observation with the analysis in the NVivo 11® software. The survey showed the perception of gamification focused on the company and the perception of gamification focused on the employee. Gamification for motivation and engagement at work was limited in cases 1 (platform), 2 (website) and 3 (escape game), case 4 obtained the best result with a mobile application. The study showed the understanding that the correct planning and application of gamification with the elements of scoring, feedback and adequate rewards are necessary to promote motivation and engagement in the work environment. These elements not only characterize a gamified tool, but also enable the proper progress of activities in the work cycle that involves companies, developers / instructors, managers and employees / users.