Fatores de influência na captação de recursos financeiros para startups em campanhas de equity crowdfunding

Abstract

Entrepreneurial finance can be a necessity when the company is in an initial stage and needs to grow and consolidate itself in the market. In this context, Equity Crowdfunding is a type of financing that allows the general public to invest in startups that have businesses that align with their interests. Thus, the objective of this research is to analyze how certain influencing factors act on Equity Crowdfunding used in the financial promotion of startups, enabling successful fundraising and aiming at the growth of this type of company. To this end, a qualitative exploratory study was developed, which included eight interviews with involved stakeholders. The excerpts from the interviews made it possible to analyze how the factors addressed act in Equity Crowdfunding, both positively and negatively. The exposed has a direct impact on the results of the campaigns that aim to raise financial resources for startups, enabling the growth of this type of company and its consolidation in the market [resumo fornecido pelo autor].