Antecedentes e moderador da vantagem competitiva no contexto da bovinocultura de corte, na visão dos agentes que atuam nas redes de cooperação do Sul do Brasil

Abstract

Agribusiness is a set of linked operations with the objective of producing, benefiting and distributing food. This sector deals with various activities ranging from genetic improvement to the delivery of the final product. The agents, whether small or large, are inserted in at least some part of the production chain. In this context, it is highlighted that knowledge management has been defined as a critical issue for organizations. However, the theory has pointed out the ways of converting knowledge as a direct antecedent of absorptive capacity, innovation, performance and competitive advantage, and that organizational culture can be a moderating variable, highlighting the role of absorptive capacity, which allows to the organization, evaluate, absorb and use knowledge in the best way. Given this, the general objective of this thesis was to identify the antecedents and the moderator of the competitive advantage in the context of beef cattle, in the view of the agents who work in the cooperation networks of the south of Brazil. Therefore, the method proposed for the development of this research is of a qualitative nature, through in-depth interviews and non-participatory observation. Nine producers were interviewed, from four cooperation networks in the states of Paraná, Santa Catarina and Rio Grande do Sul. The results obtained show that knowledge conversion modes, absorptive capacity and organizational performance are antecedents of competitive advantage, as well as innovation. Still, it can be said that organizational culture affects the propensity to innovate, the way in which networks innovate, and the result of their innovation efforts. Culture also influences how value creation occurs, linking business strategy and innovation capacity. [resumo fornecido pelo autor]