O padrão ético satisfatório de um negócio

Abstract

Making money for a decent living or doing it in an opulent and wealthy way depends, in general, on doing business, and despite its basic and fundamental position to human existence, business attracts great prejudice and achieves major recognition by scandals involving abuse and corruption. This dissertation aims to promote close reflection on a satisfactory ethical business standard and proposes the analysis of issues such as: What is business? There is a moral purpose in business? What is a good and fair deal? Thus provides elements that collaborate with this reflective process whether for private business or management of organizations. Addresses the business concept identifying its ethical values in addition to economic and environmental ones and makes an effort to expand understanding of its ethical role in human existence through different economic practices. This dissertation finds on ethical theories as Jeremy Bentham's Utilitarianism and Aristotle's Virtue Ethics, the necessary support to examine the Business Ethics. Addresses the Business Social Responsibility through studies on R. Edward Freeman's Stakeholder Theory of Modern Corporation and its criticism. It investigates the conditions for claiming that a business was done in a satisfactory ethical standard. It offers consistent social benefit of approaching ethical and moral values to all our dealings as a way to improve the social relations and the welfare of individuals. Also adds theoretical contributions to Ethics positioning it as a crucial element to trade relations.