Host: design thinking de serviços como auxílio na organização de viagens feitas com motocicletas

Abstract

The central theme of this work is to practice motorcycle tourism, due to the increasing dissemination of this practice throughout the world and the lack of specialized services in this segment. This project aims to present services and products focused on the public motorcycle audience, covering men and women who seek freedom, adventure, organization and safety during their travels on two wheels. Data collections, surveys with practitioners and specialists were carried out, products and services already existing on the market were analyzed and, thus, raised as main resources for organizing trips made with motorcycles. In view of this, a project was developed based on studies oriented by the Design Thinking of Services. Therefore, a proposal for a solution for organizing trips made with motorcycles, is based on a service with a compilation of all the resources necessary to organize a trip, offering greater practicality, safety and comparison to the tourist motorcycle, in addition to the creation of products and services. personalized services for commercialization and monetization of the business model. [resumo fornecido pelo autor]