Kidness: design thinking para adaptação infantil ao uso do óculos

Abstract

The central theme of this study is to facilitate the acess, through design, of informations about eye disorders in childhood and help in the adaptabillity of use of spectacles for children. The beggining of the project presents a study of all the variables of the eye disorders, and how they affect the child's life in several aspects, including the school environment, which will be the focus. Information on how the behavior of the child with eye disorders and the main challenges were collected through qualitative interviews with children's area experts related to the subject, such as psychology, psyco-pedagogy and ophthalmology, providing information of great importance. Market research was conducted to know what already exists and later, to create products and services that can be offered to the public in question. The proposed project contemplates visual identity, products and service. The communication, in turn, covers printed and digital stationery materi-als, considering visual patterns defined by the visual identity manual. [resumo fornecido pelo autor]