Quero rugby: como o design pode auxiliar na difusão do rugby no estado do Rio Grande do Sul

Abstract

Rugby is a very popular spore, but it has not yet managed to establish itself in Brazil, despite the recent numbers that show a growing, this evolution and expansion still walks in a very primary way, not exploring all the sport's capacity. Having enormous growth potential to become something to be integrated into the Brazilian sports culture. The expansion of the sport aims to integrate all social classes, genders and biotypes of all ages being a perfect sport to keep the body and mind healthy, besides providing fun, well-being, and helping in the physical and mental development, the sport offers a high degree of competition for the most energetic athletes. This is a work equipped with the fermentes of strategic design and aims to disseminate and create a bridge that brings rugby closer to people, making the sport better known and managing to attract new practitioners to the sport. The explanation of this theme reflects the need to spread explain and add sport to our culture, bringing its roots and values to our personal spheres. Based on these results, a scenario was built that involves a viable business plan and that in turn can help in the expansion of the sport, a visual identity that adds value to the sport will also be worked, in addition to a product focused on the practice and development of rugby. [resumo fornecido pelo autor]