Indicadores de sustentabilidade como objeto de estudo e de gestão em parques temáticos

Abstract

Theme parks, as important tourist projects, need to internalize sustainability (environmental, social and economic) in their management. It is, therefore, necessary to implement indicators that seek to assess the performance of their activities. The research aims to analyze sustainability indicators as an object of study and management in theme parks. To achieve this objective, the deductive method was used, with a predominantly qualitative approach. The research, exploratory and bibliographical, uses the case study and documental analysis. As a data collection technique, direct observation and a questionnaire are used. The studies began with the search for scientific production (thesis, dissertations and articles) related to theme parks in the Theses and Dissertations Catalog and Capes Journal Portal. The theme parks in Rio Grande do Sul were also identified, highlighting those in the Hortênsias Region and the Grape and Wine Region. Subsequently, information from managers on sustainability actions implemented in their projects was identified. Next, a park was chosen as a case study, where direct observation in the facilities and documentary research were carried out. From the analysis of the documents that were made available, sustainability indicators were constructed. The results show gaps in available knowledge and in the theme parks surveyed on sustainability indicators; some sustainability actions are developed in these parks, but the implementation of indicators is non-existent. As a result of the study, sustainability actions and indicators that can be used/adapted by theme parks in evaluating their performance are presented. [resumo fornecido pelo autor]