Turismo e gamificação: um método para o desenvolvimento de softwares voltados ao turismo

Abstract

The digital jogos and gamified activities can influence some ways of people thinking and behave (Navarro, 2013; Xu and Buhalis, 2021), improving the postmodern tourists experience (Molina, 2011) and integrating them completely into culture and lifestyle that characterize the place. It is possible to identify aspects related to tourists behavior and treat them in a unique and dedicated way through the choices and ways in which the user participates in gamification. The gamification can enable tourists to participate in the co-creating process of value of services that are linked to that tourist experience (Prahalad and Ramaswamy, 2004). To achieve the expected results, both the jogos and the gamified activities need to be aligned with the tourist destination's business strategies. The production of digital jogos and gamified activities related whit tourism is not a trivial task. They are complex products, both in their internal structure and in the different sort of experiences they create (Salen and Zimmerman, 2012). Each product is a unique project that involves many actors. The objective of this research is to propose a development model of digital jogos and gamified activities for tourism, which are aligned with the destination's business strategy and allow the co-creation of value in related services, directly implying the quality of the tourist experience. The proposed model is composed of guidelines that guide the creation work and developing digital jogos or gamified activities related to tourism. It was developed from an interdisciplinary approach that integrated knowledge from the areas of tourism, digital jogos and software engineering, more specifically: software development processes (Pressman, 2019), jogo design (projects) (Chandler, 2012), logic dominant service (Vargo, 2007), SISTUR model (Beni, 2008) and project management (PMI, 2021). In this work it was used the methodology of the Design Science Research Methodology (Peffers, 2007), since it proposes to establish a technological nature model. The model demonstration was carried out in the creation of a gamified scripting activity for the Municipal Tourism Department of Garibaldi, in the state of Rio Grande do Sul, Brazil. The results indicate that the guidelines used were satisfactory to keep the creation of the game or gamified activity aligned with the destination strategy. The method directed the entire process in order to enable, in addition to entertaining, the game or gamified activity can also influence the co-creation of value of tourist services. [resumo fornecido pelo autor]