O impacto do planejamento estratégico no desempenho financeiro de micro e pequenas empresas

Abstract

This PhD dissertation in business administration aims to study strategic planning in micro and small businesses. Therefore, the general objective was defined to identify how strategic planning can influence the financial performance of small and micro-enterprises. The fulfillment of this objective was accomplished through theoretical research carried out on the subject, as well as the structuring of a survey with companies in the city of Garibaldi - RS, followed by a quantitative analysis through multiple regression and exploratory factor analysis. Thus, the study generated results that allowed measuring which variables positively and negatively impact the strategic planning of micro and small companies, as well as which factors can lead to the success of the NP in this type of organization. The factors identified were performance, market and people. As future studies, this thesis recommends that regional or state studies be carried out in order to define public policies on this topic, as well as the creation of a technological product for diagnosing organizations. [resumo fornecido pelo autor]