Crítica ao gerencialismo na legitimação da estratégia na administração pública

Abstract

In Public Administration, political discourse is always present. It serves from the implementation of public policies as well as the elaboration of organizational strategy mixing with the strategic discourse. However, the public administration model used in several countries, including Brazil, prevents the understanding of politics as a management compound. Through the New Public Management (NPM) there is a world view based on managerialism, characterizing public management as a company. There is a distancing of the public service from its main function in serving the citizen, which feeds a radical bureaucratization of the public service, making it precarious. Observing these aspects requires a critical approach, seeing the presence of neoliberal and capitalist conceptions within this bias, relegating to the public administrator, normally an elected politician, the function of managing the Public Administration with this thought. Therefore, critically analyzing the political discourse and its constitutive elements - ideology, hegemony and power - serves as a way of observing the presence of managerial ideology in Public Administration, thus legitimizing the strategy in every organization of these neoliberal models. Therefore, the general objective of this dissertation is to identify how the political discourse legitimates the managerialist-based strategy, the focus of NPM, by observing and identifying the discursive practices arising from ideology, hegemony, and power relations. To achieve this objective, analyzes of public speeches given by the mayor, deputy mayor and secretaries of the city hall of Caxias do Sul were carried out. These analyzes took place after the transcription of the speeches, based on the Critical Discourse Analysis (CDA) approach. As a result, it was identified that the managerial ideology, despite being characterized as independent, is mixed with the neoliberal ideology itself present in the hegemonic discourse of capitalist society, unlike what the literature on the subject presented. Another finding is related to the general objective of the research, relating to the legitimization of the managerial strategy. This legitimation occurs through the social actors who execute the discursive practices, using politics to do so. However, despite the acceptance, adoption and understanding of strategic practices, these carry with them a status without a signifier, given the profusion of ideologies brought from other discourses into strategic discourses. Such findings can help public managers in the conduct of their speeches, avoiding the mixture of other speeches with antagonistic ideologies, promoting strategic legitimation to engage not only public servants, but also the whole society in the construction of a fairer and fairer public administration. with opportunities for everyone. [resumo fornecido pelo autor]