Análise de viabilidade mercadológica e financeira para abertura de um novo negócio na cidade de Carlos Barbosa : "BAST - Gerenciamento de Projetos"

Abstract

This work aims to verify the market and financial feasibility of opening a new venture in the Serra Gaucho region, which is a Project Management Office, called BAST - Project Management. This study will allow the student in training the possibility of creating their own business, contributing to the generation of wealth for the region and income for the family. Methodologically, concepts of entrepreneurship and the field of activity were presented, in addition to carrying out and presented a quantitative survey and a qualitative survey, in order to understand the market where the establishment will be inserted and guide the construction of the value proposition of the new company. Based on the information collected, a business plan was drawn up describing the steps to be taken to open the office, concluding with the presentation of a financial plan that revealed the necessary investments. Scenarios that can occur in the development of the company were developed, a realistic scenario, a pessimist and an optimist. Finally, a contingency plan that guides the entrepreneur on the path to the continuity and prosperity of the business. Given the findings, it was proven that there is market and financial feasibility for opening the proposed business. [resumo fornecido pelo autor]