Estudo da viabilidade de abertura de um e-commerce para venda, troca e doação de vestuário e acessórios usados na região Bento Gonçalves/RS

Abstract

This work presents a proposal for the creation and development of an e-commerce for sale, exchange and donation of clothes and accessories for parents and children, which one would serve the public in the region of Bento Gonçalves and has purpose of prolonging the life of the products. Through a qualitative exploratory research, composed of open questions, it was possible to learn more about this market. With the quantitative research, through the application of a structured questionnaire, it was possible to verify the acceptability of the proposal based on the answers of potential clients interviewed. From the results obtained with the application of the study, it was noticed that the interviewed public showed interest in the proposed site and it would be willing to buy, as well as supply and donate products. It was also possible to verify the profile of future customers and which are their preferences in relation to the proposed business, the form of removal and payment, frequency of purchases and amounts spent on the recent purchases. As a continuation of the business plan in study, marketing, operational, financial and human resources action plans were elaborated. With the study of the project's financial plan, it was possible to create a contingency plan due to possible risks that the enterprise may have. With the application of all stages and studies of this project, it was possible to verify whether it is marketable and financially viable or not. [resumo fornecido pelo autor]