Griô - Ecossistemas Culturais: design como agente de transformação para a ressignificação de experiências museais

Abstract

Museological institutions in Brazil face challenges related to the precariousness of cultural policies, limited financial resources, and difficulties in establishing meaningful connections with their communities. These factors compromise their social relevance and their ability to promote the appreciation of cultural heritage. In this context, this research investigates how design can act as a mediating agent in the creation of inclusive, affective, and participatory experiences that strengthen the relationship between museums and their audiences. This qualitative, applied research adopts a methodological triangulation consisting of a literature review, an interview with a museum studies specialist, and an open-ended questionnaire administered to the community of Caxias do Sul. The findings revealed demands related to visual communication, accessibility, interactivity, and the need for experiences more closely connected to visitors' everyday lives. In response, the project developed GRIÔ - Cultural Ecosystems, an integrated system that combines service design, visual identity, and products aimed at cultural mediation, including collectible materials, exhibition devices, and community engagement strategies. Grounded in the principles of new museology, participatory design, and experience design, the project demonstrates that design extends beyond its aesthetic dimension, positioning itself as a tool for sociocultural transformation capable of fostering a sense of belonging, democratizing access to culture, and redefining the contemporary museum experience. [resumo fornecido pelo autor]