Grupo gestor do turismo rural do Rio Grande do Sul : um estudo sob a ótica de redes colaborativas e do capital social

Abstract

This research describes the formation and trajectory of the Grupo Gestor do Turismo Rural do Rio Grande do Sul and presents an analysis of the aspects of its intra and inter-relational dynamic, discursively manifested by its agents – particularly to the networks perspective interactions of cooperation and collaboration, and social capital – considered as major influencers to support this type of organizational structure. In this concept, network and social capital theories are exploited as research theoretical support and the models proposed by Camarinha-Matos and Afsarmanesh, and Nahapiet and Ghoshal, are adopted for the analysis. Also brings a description of the Brazilian tourism national plans and their repercussions on the organization of the "rural tourism" segment at the state level. The qualitative method was adopted, using as techniques the documental research, direct observations and interviews applied to the members of participating organizations. The results indicate that in propositional and operational terms the group can be characterized as a collaborative interorganizational network, although alternates moments of intense collaboration and independent work, whose agents have their relationships sustained by trust, norms of reciprocity, identification, determinative elements for the group strengthening and continuity, as it is facing a period of transformation.