Análise dos fatores críticos de sucesso na exportação: um estudo de empresas do setor metal-mecânico da Serra Gaúcha

Abstract

Given the current scenario and considering the importance of exports for the economy, it is increasingly necessary to investigate managerial aspects that positively influence this operation. In this context, Critical Success Factors emerge as key elements to be considered to achieve export success. In view of this, the present work had as general objective to analyze the influence of the critical success factors in the international performance of exporting companies of the mechanical metal sector of the Serra Gaúcha. To achieve this objective, exploratory qualitative research was carried out, being selected, and interviewed four responsible for the export air of different companies of the mechanical metal sector of Caxias do Sul, being them managers, coordinators, and supervisors of the export area. The interviews were recorded, transcribed, and submitted to content analysis procedures. The results showed convergence with the results of the systematic review of the literature, demonstrating the importance of considering and developing these factors in export strategies, aiming to increase the probability of success and take advantage of opportunities in the international market. This analysis provided valuable insights for formulating effective strategies and improving the performance of export operations. [resumo fornecido pelo autor]