Ux design - Um estudo sobre o desenvolvimento de produtos e serviços focado na experiência dos usuários

Abstract

This study has the general objective of identifying the importance of UX DESIGN for the development of products and services. Your specific objectives are to contextualize the theme UX Design, identify the importance of UX Design for products and services development, describe the functions of a UX Designer, raise strategies and tools of UX Design used to intensify the development of products and services, analyze the benefits and disadvantages of using UX DESIGN strategies and tools for companies, create recommendations for companies about the best strategies and tools for the development of products and services focused on the users' experience. The research methodology is of a qualitative nature of exploratory level. The data presented are derived from surveys conducted through interviews semi-structured with professionals from the UX Design area in companies Raia Drogasil and Sicredi. The answers obtained through the interviews with the professionals demonstrate that the UX Design project need to meet the needs of users in a practical and effective way. So that have good results it is also necessary to invest in good professionals and tools of UX Design. The UX Design process is a fundamental part of the loyalty of users. [resumo fornecido pelo autor]