Ponto Zip: design colaborativo para integrar e impulsionar artistas independentes no mercado de trabalho

Abstract

The present work seeks to highlight the importance of art, as well as to express the difficulties encountered by professionals in the creative field who work as micro-entrepreneurs within the creative economy sector. It emphasizes the problems for insertion and formalization in the job market and the need to work in positions similar to their profession to ensure sustenance. In addition, it discusses the importance of collaboration among independent artists and how cultural events are essential for the formation of partnerships that enhance entrepreneurship. Thus, the research carried out aims to develop a design project that assists in the promotion and dissemination of beginner and independent artists. For the methodology, prioritizing collaboration during the process, Design Thinking was used, by author Ellen Lupton and structured by Double Diamond. The result is the creation of an association that offers professional courses through a digital platform and the opportunity to register for an art fair. Both services aim primarily to instruct and assist professionals in the artistic field to gain visibility and undertake with security. [resumo fornecido pelo autor]