Influência do marketing no crescimento e sucesso profissional, financeiro e intelectual do cirurgião-dentista: uma revisão de literatura

Abstract

The large number of dentists available on the job market combined with the demand of patients for aesthetic procedures are situations that increase the competitiveness among dentists. In order to attract clients, keep them and stand out in the area, the professionals must look for new alternatives to help in these matters: marketing strategies. This study analyzes the application of Digital, Search, Relationship, Internal and Interactive Marketing in Dentistry and identifies the influence of these different strategies in the growth and financial, professional and intellectual success of the dentist. The study was based on publications of scientific articles and books. The resulting analysis reveals that the types of marketing approached interfere positively in the growth and financial, professional and intellectual success of the dentist. Besides reinforcing that the strategies, if correctly planned and conducted by the guidelines of the Code of Dental Ethics, improve the relationship of the professional with their patients and employees, increase visibility, demand and also promote new opportunities. [resumo fornecido pelo autor]