Empreendimentos turísticos temáticos na Serra Gaúcha

Abstract

This qualitative, exploratory and descriptive study verifies the existence of themed tourism enterprises in the Serra Gaúcha (RF3 RGS) with its three COREDES Campos de Cima da Serra, Hortênsias and Serra. To this end, it carried out bibliographical research on thematization and documentary research using the Google search engine to identify themed tourism enterprises. It then recorded their locations and classifications using a posteriori categories in Google Maps visualizations generated using the MAPITUR methodology and concentration generated using Tableau Public. Data analysis revealed that there are no themed tourism enterprises in the Campos de Cima da Serra COREDE, while there is a greater presence in the Hortênsias and Serra COREDES, but with distinct differentiation strategies. [resumo fornecido pelo autor]