Sustentabilidade corporativa e combate ao greenwashing : análise da influência das normas e padrões internacionais no direito brasileiro

Abstract

The increasing incorporation of sustainability discourse into corporate communication has heightened the risks of practices known as greenwashing, characterized by the disclosure of misleading, imprecise, and technically unfounded environmental information. In this context, given the significant incidence of greenwashing in the corporate sphere, this dissertation aims to examine how the Brazilian legal system, influenced by international sustainability standards, has regulated the disclosure of corporate sustainability information, assessing whether these normative developments are sufficient to prevent greenwashing and proposing pathways for improving Brazilian regulations. The research adopts a qualitative methodology of an exploratory and analytical nature, grounded in a literature review, normative analysis, and the examination of paradigmatic cases. The analysis demonstrates that, although the legal framework provides normative instruments capable of repressing greenwashing practices, weaknesses persist regarding the traceability, verifiability, and standardization of disclosed environmental claims, which undermines the effectiveness of legal protection and highlights the need to enhance normative and institutional mechanisms aimed at transparency and accountability in the disclosure of environmental information. [resumo fornecido pelo autor]