O perfil dos visitantes da região IP Altos Montes e a sua relação com o vinho

Abstract

The study identifies the profile and behavior of visitors to the Altos Montes Geographical Indication (GI) Region in their relationship with wine, using the MAPITUR methodology to define the spatial scope of the study, the IDENTIDADE methodology to characterize visitor profiles, and a questionnaire on the visitor's relationship with wine, developed to understand knowledge, preferences, consumption, and factors influencing travel to the region. This is a qualitative and descriptive research, conducted through bibliographic and documentary review, as well as on-site application of the instruments in six enterprises in the region. The results allow for the description of sociodemographic characteristics, travel behavior, motivations, and evaluations of local attractions, in addition to identifying visitors' knowledge, preferences, frequency of consumption, and motivations related to wine. It is concluded that visitors seek experiences related to wine, gastronomy, the rural environment, culture, and well-being, demonstrating a growing interest in the region's identity, which reinforces the potential of the Altos Montes GI for tourism development. [resumo fornecido pelo autor]