A revolução na publicidade: explorando o potencial das ferramentas generativas com inteligência artificial

Abstract

The technological revolution driven by Artificial Intelligence (AI) is shaping the contemporary landscape, transforming both simple and complex processes in various areas, including advertising. Understanding AI is crucial due to its potential to automate functions previously performed by humans and to create new professional opportunities. The study focuses on the role of AI in the evolution of the advertising landscape, with special attention to generative creation tools. Generative creation tools, part of AI, are capable of learning from large datasets to generate various types of content. The research seeks to understand the impact of AI on advertising and the perceptions of professionals in the field about its use, contribcontributing to the advancement of knowledge in this constantly evolving field. [resumo fornecido pelo autor]