Planejamento estratégico com foco em marketing e comercial para a empresa Fastcompany Tecnologia da Informação Ltda

Abstract

The present work has as objective the structuring of a diagnosys of a management system, the Eccosys ERP, a SaaS software, main product of Fastcompany Tecnologia da Informação Ltda, located in Bento Gonçalves/RS, attending the entire Brazil country. There will be approached the concepts and characterizations of internal and external environments inherents to a company, having as objective the mapping of strengths, weaknesses, threats and opportunities. There will be also detailed, inside the business diagnosis, the company departments and what competes with each one of them. There was used, as an analysis tool, the SWOT analysis and there was built a CANVAS business model, giving the possibility to identify the bottlenecks in the operation. Once identified, a qualitative exploratory level research was developed, using as strategy the case study in order to obtain informations for the structuring of a strategic planning with the objective of solving the bottlenecks. Ultimately, it was developed the strategic planning using the 5W2h, targeting the execution of the actions suggested as a result of this work. At the end, actions that might be executed in the future are suggested against a new result analysis from the proposed actions. [resumo fornecido pelo autor]