Análise de viabilidade de implementação para um empreendimento de turismo rural no município de Guaporé-RS

Abstract

Rural tourism represents an important alternative for family farming, promoting local development and adding value to the Brazilian rural context, in addition to enabling the conservation of the customs of this sector. This study aimed to analyze the economic and financial viability of implementing rural tourism on a farm in the city of Guaporé, in Rio Grande do Sul. For this purpose, a quantitative and market research was conducted, which included the collection and analysis of data from potential clients and tourists in the Guaporé region, aiming to understand the current environment of this segment. Furthermore, they were strategically projected, covering the operational, financial, and marketing aspects, considering the proposed physical structure. Based on the analyzed information, it was concluded that this venture is a viable alternative for the presented property, given that it represents an opportunity in the current market and strengthens artisanal production. [resumo fornecido pelo autor]