Sob a lente do jornalismo: um estudo da cobertura do K-pop

Abstract

This study investigated the newsworthiness criteria present in the coverage of K-pop by CNN Pop and UOL Splash, focusing on articles published in the second half of 2024. The main objective was to analyze how the portals approached the Korean pop phenomenon and which journalistic criteria guided this coverage. In addition, the research deepened the understanding of K-pop culture, journalistic genres, and the practice of specialized journalism, based on interviews conducted with the journalists responsible for the coverage at each outlet. The adopted methodology was the technique of content analysis, based on the concepts of Laurence Bardin (1977), combining a qualitative and quantitative approach. Six articles were analyzed, three from each portal, in order to observe the application of newsworthiness criteria, according to Traquina (2005). The results revealed that both outlets used criteria such as conflict, timeliness, prominence, and the unexpected, with a strong focus on topics that gained traction on social media. However, the editorial styles proved to be distinct: CNN Pop adopted a more explanatory and simplified language aimed at a general audience, while UOL Splash presented a more agile coverage, closer to the fan community, using specific terms from Korean pop culture, with a strong presence on WhatsApp and in the Universo K-pop newsletter. The research confirmed that editorial decisions were influenced by user engagement and the speed of the digital environment, which often limited the depth of the articles. It was concluded that the coverage of K-pop in the Brazilian press can move beyond so-called “celebrity journalism” and be regarded with seriousness. [resumo fornecido pelo autor]