"Castigat Ridendo Mores": o humor costumbristas nas páginas do periódico A Encrenca (1914-1915), de Caxias do Sul

Abstract

The present dissertation investigates, through the methodology of content analysis, how humor humor is present in A Encrenca, especially in the column Janellisces, and in which categories of humor the newspaper operates, aiming to contribute to studies on humor and regional press of the Serra Gaúcha. With a multidisciplinary theoretical contribution, covering the areas of Social Communication, History, Sociology, Letters and Literature, we sought to contextualize the Region of Italian Colonization in Rio Grande do Sul from the beginning of immigration to 1914, year of publication of the newspaper, including the emergence and development of the press local. Also relevant was the survey of humor theories, especially the categories listed by Vladimir Propp, as well as data on the beginning of the humorous press in Brazil, and later on in Rio Grande do Sul and Serra Gaúcha. Based on the bibliographic review, it was possible to perform the analysis of the representations present in the corpus. At the end of this work, it is evident how the newspaper's mockery pen made use of the humorous resources in its textual production with a focus on costumbrismo, seeking through laughing to put in discussion habits of the society.