Entre informação e engajamento: estratégias de produção e adaptação de jornais do Rio Grande do Sul no TikTok

Abstract

TikTok has become one of the main spaces for the circulation and consumption of information, increasing its relevance to contemporary journalism. In this context, this undergraduate thesis aims to understand the extent to which newspapers in Rio Grande do Sul adapt to the platform's logics in the production and circulation of journalistic content. The main objective is to analyze how Jornal de Candelária, Gazeta de Campo Bom, Correio do Povo, Jornal do Comércio and GZH structure their content on TikTok and incorporate the platform?s narrative, audiovisual and informational characteristics. To understand this phenomenon, the study discusses concepts related to media convergence (Jenkins, 2009), the platformization of journalism (Dijck; Poell; Waal, 2018; Kalsing, 2021) and digital platform affordances (Helmond, 2015). As a methodological procedure, Content Analysis was applied to a sample of 40 videos published by the selected news organizations during February 2026. The findings indicate that adaptation to TikTok occurs unevenly among the analyzed cases. Approximately 60% of the videos presented informational autonomy, while 57.5% employed retention strategies commonly associated with the platform. While GZH and Gazeta de Campo Bom demonstrate a greater incorporation of TikTok?s languages and resources, Correio do Povo and Jornal de Candelária maintain practices that are closer to traditional journalistic routines. The study concludes that newspapers in Rio Grande do Sul have already begun their adaptation process to the platform, although at different levels of development and appropriation of its communicational dynamics. [resumo fornecido pelo autor]