O cotidiano na coluna social do Pioneiro : uma análise cultural comparativa entre os anos de 1970,1990 e 2020 com base na desconstrução, de Jacques Derrida

Abstract

This research conducts a comparative analysis of cultural aspects inscribed in the social column of the newspaper Pioneiro, published in Caxias do Sul, across the 1970s, 1990s, and 2020s, drawing on the concepts of writing and trace proposed by Jacques Derrida. The study seeks to investigate how these concepts contribute to highlighting cultural changes present in the social column and to substantiating the mutual influence between the media and society. The research adopts a qualitative approach, based on a literature review and documentary analysis of nine social columns published in Pioneiro in the years 1970, 1990, and 2020. The theoretical framework addresses historical and foundational aspects of journalism and the social column, as well as Derrida concepts of writing, trace, différance, and event. The interpretative and comparative analyses made it possible to identify continuities, shifts and cultural transformations across the decades. The results demonstrate that the social column constitutes a space for the recording and legitimization of habits, values, and forms of sociability. At the same time, structural and editorial continuities can be observed, exemplifying the role of traces in the constitution of meaning. It is concluded that the concepts of writing and trace make it possible to understand the social column as a space for the production, circulation and transformation of cultural meanings, in which continuities and changes are continuously articulated, revealing the reciprocal relationship between journalism and society. [resumo fornecido pelo autor]