Aprendizagem de mercado e capacidades dinâmicas : um estudo qualitativo no setor moveleiro

Abstract

Understanding organizational learning and its relationship with performance has become a central topic in strategic management research. In dynamic and competitive environments, organizations' ability to capture, interpret, and apply market-related knowledge becomes essential for adaptation and the development of competitive advantages. In this context, this study aims to understand how market learning occurs in furniture industry firms located in the Serra Gaúcha region, from the perspective of dynamic capabilities and their implications for organizational practices and adaptation to the competitive environment. To achieve this objective, a qualitative, exploratory, and descriptive research design was adopted, involving managers from firms in the sector. Data were analyzed using content analysis. The findings indicate that market learning occurs continuously but predominantly in an informal manner, concentrated in leadership and weakly institutionalized in organizational routines. Evidence of sensing and seizing capabilities was identified, strongly influenced by managers' tacit knowledge, while the transforming dimension presents limitations associated with reactive behavior and the absence of systematized processes. The results also reveal the predominance of exploitative learning, oriented toward incremental improvements in products and processes, and a lower intensity of explorative learning, which constrains more radical innovation initiatives. The findings contribute to advancing the understanding of market learning processes in real organizational contexts and their articulation with the development of dynamic capabilities and the strategic adaptation of firms. [resumo fornecido pelo autor]