De A a Zebra: design multissensorial e storytelling para a alfabetização infantil

Abstract

This project’s subject is Multisensorial Design as a tool to support children’s literacy. The foundation, through a bibliographical review, was produced from a research that involves the history of literacy in Brazil, pedagogical materials applied in schools and design aspects that collaborate to a quality education. There was an activity with children from primary school and an interview with a psychopedagogue to guide the development of this work. Through the research, information obtained and applied methodologies, a system of brand, product and service was developed to know the target audience’s needs and to achieve the proposed objectives in an effective way (sic).