Elaboração de um plano de negócio para verificar a viabilidade na implantação de uma unidade de produção de bergamota, localizado no município de Anta Gorda-RS.

Abstract

This study presents a business plan regarding the feasibility of implementing a production unit focused on citrus cultivation (agribusiness) specifically the "Montenegrina-Rainha" mandarin variety, a late-season crop. Through research and analysis, the study assesses the economic viability of establishing this new production unit in Anta Gorda/RS. To evaluate the business's economic and financial viability, a literature review was conducted to define key concepts?such as entrepreneurship, market research, research problems, strategic planning, marketing, operations, financing sources, and human resource planning. This foundation allowed for the identification of potential operating scenarios and the development of a more robust business strategy, thereby mitigating risks. An analysis of the sector was also performed to identify strengths, weaknesses, threats, and opportunities, aiding in the decision-making process. Finally, financial analyses were conducted to verify economic viability, utilizing metrics such as cash flow, working capital, payback period, IRR, NPV, opportunity cost, and profitability index. Following the full development of the study and the review of the financial analyses, It was concluded that the proposed venture will be viable within a 10-year timeframe, as it achieved the necessary levels of cash generation and market sustainability, yielding a positive NPV at the end of the 10-year analysis period and an IRR exceeding the Minimum Attractive Rate of Return (MARR) established as the project's target benchmark. [resumo fornecido pelo autor]