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Now showing items 421-440 of 477
Cocriação, valor de uso, satisfação e custos de troca como antecedentes da retenção de cliente no ensino superior
(2018-07-30)
The customer retention is considered a possible source of competitive vantage and a key factor of success to organizations that seek to improve their market share and profitability. However, there isn’t a consensus about ...
Determinantes da lealdade à marca: um estudo no contexto de uma marca de refrigerante
(2018-08-16)
Developing and maintaining consumer loyalty towards the brand is a strategic requirement for successful business. In the current competitive context, the consumer is no longer interested in buying products or services only ...
Technology entrepreneurship: an exploratory study
(2018-05-21)
Technology entrepreneurship refers to the use of technology to create and explore business opportunities in order to generate value, based on entrepreneurship and technology that may generate innovation. Based on this ...
Análise da influência dos parâmetros de processo no fresamento de Inconel 718 sobre o desgaste e a qualidade superficial
(2018-04-11)
Nickel alloys have the ability to resist extreme conditions, as a result, they are in evidence among different industrial areas. Nickel alloys milling is often associated with high manufacturing costs and low productivity. ...
Aprendizagem em nível organizacional através da interação entre o formal e o informal no desenvolvimento de aplicativos em uma instituição financeira
(2018-04-03)
Advances in information technology transformed the supply, development and consumption of financial products and services. However, IT investments alone do not promote a sustainable advantage, the way the organization ...