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Itens para a visualização no momento 11-20 of 29
Música independente LGBTQIA+ brasileira: estratégias de comunicação em meio digital
(2021-12-08)
This work aims to understand how the Brazilian LGBTQIA+ independent music market uses the Internet in a strategic way to promote its artistic production and engage the public. The perspective is qualitative-exploratory. ...
Playstation: estratégias na busca do valor de marca no mercado de videogames
(2021-12-20)
This study aims to understand how Playstation creates brand value, especially through the use of specific strategies, impacting the video game market. In addition, it studies the history of video games and the PlayStation ...
Adaptação visual da literatura às narrativas seriadas: análise estética e semiótica de personagens folclóricos na série Cidade Invisível
(2021-12-14)
The objective of this study is to comprehend how the recognization happens on the folklorical characters Saci, Cuca, Iara and Curupira, that appear on the TV show Cidade Invisível. To do it, studies about semiotics and ...
Um estudo sobre a relação entre políticas públicas de comunicação e o Transtorno do Espectro Autista (TEA) em famílias da região de Farroupilha/RS
(2021-07-09)
This work aims to visualize the needs in relation to social communication that autistic people and their families - members of the Farroupilha Association of Parents and Friends of the Autist - support on a daily basis. ...
Criação publicitária em tempos de cibercultura: usos da linguagem em busca da sensibilização do consumidor
(2021-12-08)
This study seeks to understand how the language of cyberculture has an influence on advertising creation and the reasons why advertisers appropriate it in favor of persuasion. To support this perspective, this work has a ...
A lembrança de marca e o uso de brindes na promoção de vendas
(2021-12-11)
The research had as a general objective to analyze the use of gifts in sales promotion strategies and to verify the brand recall process in the consumers' minds. One of the strategies used by marketing to achieve brand ...
Video games como mídia publicitária: análise da marca Cup Noodles inserida em final Fantasy XV
(2021-12-11)
The purpose of this research was to discover how storytelling differentiates the Cup Noodles ingame announcement in Final Fantasy XV of the others, following a case study of the Final Fantasy XV game. To achieve this goal, ...