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Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...
Influência de cores caracterizadas como masculinas e femininas no comportamento do consumidor: um estudo multicultural
(2020-12-14)
Color is an important marketing tool that affects consumer behavior and its perception varies according to socioeconomic, cultural, and demographic factors. Therefore, the current study verified the influence of colors ...
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
Influência do lazer sério na felicidade, na satisfação com a vida, na simplicidade voluntária e no consumo experiencial de seus praticantes
(2022-01-27)
Serious leisure is undertaken systematically and is so meaningful and exciting to practitioners that they embark on a leisure career, wanting to practice it long-term. As a result, serious leisure brings social and ...
Valor percebido pelo cliente nas decisões de compra de móveis customizados
(2022-06-02)
Knowing the attributes that have value perceived by the customer is crucial for the success of a company. Far beyond being common information, having knowledge about the value perceived by a buyer, in relation to the product ...
Influência das avaliações no Google sobre o comportamento dos consumidores brasileiros e norte-americanos
(2020-07-15)
During the past few years, when developing a product or service, more and more the focus is on creating value through customer satisfaction. And, with the digital technologies advancement, the consumers have more opportunities ...