Buscar
Itens para a visualização no momento 21-30 of 44
Aplicablidade das estratégias de marketing do Super Bowl em esportes brasileiros
(2020-07-15)
Marketing, often considered one of the foundations of management, is a powerful strategic tool aimed at the market positioning of its user, including the attribution of value and exercising the function of meeting the needs ...
A lembrança de marca e o uso de brindes na promoção de vendas
(2021-12-11)
The research had as a general objective to analyze the use of gifts in sales promotion strategies and to verify the brand recall process in the consumers' minds. One of the strategies used by marketing to achieve brand ...
Relações públicas no cenário on-line: o marketing digital como estratégia de comunicação organizacional
(2020-12-17)
Public relations are fundamental to the strategic performance of the organization, as well as the marketing area. In a scenario where new technologies have transformed communication, digital marketing emerges as a strategy ...