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Now showing items 11-18 of 18
A adaptação das histórias em quadrinhos para o cinema: análise das representações do empoderamento feminino na personagem Mulher-Maravilha
(2020-07-27)
The objective of the study is to verify the evolution of the character Wonder Woman throughout the comic books ant its adaptation for the cinema, in order to detect reflexes of the feminine empowerment that happened socially ...
O legado da princesa : a construção da personagem feminina em Star Wars
(2020-07-29)
This work aims to understand how the female character is constructed in the North American science fiction saga Star Wars, with an approach that involves, notably, the perspective of myth and how it?s constructed. The case ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Fake news como ferramenta persuasiva de desinformação na era da pós-verdade
(2020-12-17)
The present academic work studies the fake news through the communicative and persuasive bias, as well as its insertion in the post-truth context. It aims to identify how fake news persuades with false information in the ...
Futuro das agências de publicidade no Brasil: percepção de profissionais da região Sul e Sudeste
(2020-12-22)
Advertising is a very dynamic area, constantly guided by changes in society. To be able to follow all innovations, it is necessary to look beyond the present, seeking to trace trends and possible structural changes. ...