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Internet e cultura local: estudo de caso no portal São Marcos na web, de São Marcos/RS
(2018-11-16)
This dissertation intends to correlate internet and the local culture. In this context, it is studied the relation between São Marcos na Web’s portal and São Marcos citizens, perceiving the culture function that this means ...
Da televisão ao feed: análise das diferentes aplicações da redação publicitária na televisão e no Instagram
(2019-07-01)
This term paper aims to verify how the writing techniques have adapted from television discourse to Instagram. The scientific embasament comes through descriptive and documentary research, in which the characteristics of ...
Detecção de haters nas redes sociais
(2019-08-26)
This paper presents a study about Sentiment Analysis, more specifically, about hate speech on Portuguese data texts. To achieve this goal, all necessary stages of sentiment analysis are shown and an experiment with the ...
Determinantes da continuidade de uso de uma rede social e o papel moderador da personalidade narcisista do usuário
(2019-08-26)
The number of users of social networks has grown exponentially in recent years however; there are considerable gaps in research on the knowledge about the relationships between the determinant constructs or background of ...
O efeito de micro-digital influencers no comportamento de compra no Instagram em contextos de produtos de moda
(2019-08-04)
What is the effect of micro-digital influencers on converting sales into fashion products? This work aimed to identify in influence marketing if the strategy of using digital influencers in social networks fashion products ...
Composição nutricional de dietas com alegações detoxificantes em sites vinculados na mídia
(2019-12-12)
Among fashionable diets, the "detox" diet has gained popularity amid the search for perfect bodies, detoxifying claims and short-term slimming. The objective of this work was to analyze the nutritional composition of ...
Gestão de marca de celebridades: uma análise das redes sociais de Harry Styles
(2021-07-10)
This work aims to analyze the management of the Harry Styles brand, on social networks, from the theoretical perspective of marketing and advertising. This work aims to analyze the management of the Harry Styles brand, on ...