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Privacidade e relações públicas no contexto da comunicação digital
(2020-12-17)
The theme of the work is privacy and public relations in the context of digital communication. It is understood as a general objective the analysis of the Public Relations professional in the performance to deliver content ...
Fake news como ferramenta persuasiva de desinformação na era da pós-verdade
(2020-12-17)
The present academic work studies the fake news through the communicative and persuasive bias, as well as its insertion in the post-truth context. It aims to identify how fake news persuades with false information in the ...
Privacidade de dados no marketing: estudo de caso da Cambridge Analytica na eleição presidencial nos Estados Unidos em 2016
(2021-01-05)
This paper presents the case study of Cambridge Analytica, a company that acted as a partner in political campaigns, using mining and data analysis. The study analyzes the impact of the actions that were chosen in the 2016 ...
Pandemia de COVID-19 e o uso das redes sociais: a busca por procedimentos estéticos e a reafirmação dos padrões de beleza
(2021-12-11)
This paper aims to understand how following social networks for long periods of time can be increasingly reaffirming the standards of beauty that have been imposed on women throughout history. Through the chapters on each ...
Mesmo virtual, violência! WhatsApp como espaço comunicacional de manifestação de violências contra a intimidade da mulher na atualidade
(2023-12-20)
The objectives of this study consist in an analysis of the forms of exposure of female intimacy on the Internet, specifically contemplating cases of symbolic violence against women in the WhatsApp application. The organization ...