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Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...
Influência das avaliações no Google sobre o comportamento dos consumidores brasileiros e norte-americanos
(2020-07-15)
During the past few years, when developing a product or service, more and more the focus is on creating value through customer satisfaction. And, with the digital technologies advancement, the consumers have more opportunities ...
Percepção de justiça na recuperação de falha em serviço e sua relação com a satisfação de clientes: um estudo no setor de bares e restaurantes
(2020-12-17)
Keeping consumers interested in returning to the company and keeping them loyal has been a challenge for entrepreneurs. When it comes to service provision, the expectation created by the consumer about the service he will ...