This monograph aims to analyze how the archetypes behave and affect each other using episodes of the fictional series Brooklyn Nine-Nine, verifying the way that this behavior presents itself. The method used was the Case ...

La casa de papel es una serie española q se ha tornado un fenómeno mundial después de ser adicionado al catálogo de streaming de la Netflix.El presente trabajo visa compreender los elementos q envolvieron el suceso de la ...

In a market scenario of intense competitiveness, the parity of products and services causes brands to seek new differentials. These differentials, which not only promote a good customer experience, but also contribute to ...

This monograph analysis the female image on the electronic fighting game Mortal Kombat, focusing on its sexualized stereotype. For its elaboration, it was necessary to search for historical informations about women, feminism, ...

This study seeks to present the identity, brand personality of Vans and also demonstrate how the personality and self-concept was portrayed of consumers towards its advertisements. The research has the general objective ...

The pet market is constantly growing in recent years, one of the factors that justify this phenomenon is the fact that people are increasingly humanizing their pets, that is, treating them as a member of the family. ...