Turismo, economia criativa e carnaval : a cadeia produtiva do Bloco da Ovelha, Caxias do Sul/RS, Brasil

Abstract

The creative economy, in contemporary, emerges as an important stimulation to the economic development of cities. Characterized by creative capital, symbolism, and intangibility relating to other economic sectors arising from the productive chain. The production chain is understood as all phases of these processes, from the conception of the product to its consumption, either by purchase or enjoyment. Creative Tourism means the offer of travel experiences, opportunistic to tourists learning moments that develop their creative skills and the community visited the appreciation of local identities and cultural expressions. Carnival started as a high society dominant celebration, and as the times rolled by, it became open to people in general, being monumentalized in different ways, like carnival parties in clubs, squares or streets. One of the commemorations is the 'street blocks' - a festival gathered around streets of the city - it consolidates itself as a singular party in lots of Brazilian communities, titled carnival. Therefore, this research aims to represent (graphically) the carnival productive chain in Caxias do Sul - RS from the case ´Bloco da Ovelha´ having tourism as one of the items in the process. The problematization questions how the productive chain of Carnival in Caxias do Sul is designed, considering the visible (explicit, tangible) and non-visible (implicit, intangible) at a first glance from the 'Bloco da Ovelha' case having tourism as one of the items in the process. The results indicate that the productive chain presents complexity due to the superposition between its stages and the multifunctionality present in the professionals of the creative and artistic industries. These are paradigmatic indications of this new economy. [resumo fornecido pelo autor]