Implantação de inteligência competitiva em uma organização de saúde hospitalar

Abstract

Competitive Intelligence is a strategic process capable of converting data and information into competitive differentials. In the health sector, the structuring of a Competitive Intelligence System presents its characteristics, since it is included in a complex environment that demands great effectiveness in the management of its resources, including information and knowledge. Thus, this dissertation sought to answer the following question: how to implement a Competitive Intelligence system in a hospital health organization? The main objective was to implement a Competitive Intelligence System aimed at the organization. For this, theoretical support was sought about Competitive Intelligence, its organizational structure, maturity aspects, and information flow. To implement the Competitive Intelligence System we use an action research methodology, since it demands great interaction between researchers and participants, seeking to identify problems and propose concrete actions to solve them. The results made it possible to carry out an initial diagnosis about the problematic use of information in the organization, later on, the formalization of the use and sources of information, generating the creation of a observatory and the validation of the Competitive Intelligence System. [resumo fornecido pelo autor]