A competitividade e a qualidade de vida na destinação turística : estudo de caso em Gramado-RS

Abstract

The existence of a variety of touristy options becomes increasingly evident the factors that trigger competitiveness and these factors can cause interference, positive or otherwise, regarding the performance of tourist destinations, whether local or regional. The interference when positive, can contribute to improving the quality of life for residents, who go to live with a more active economy, whose tendency is to provide a larger number of remunerated activities and infrastructure. This work involves the study of the competitiveness and quality of life of a tourist destination, in order to analyze the existence of correspondence between the two constructs in the city of Gramado (RS). To achieve this goal it created a exploratory, descriptive character, with qualitative and quantitative approach, focused on the perception of managers of lodging establishments and food in order to obtain information on the competitiveness of established enterprises and the quality of life observed residents this tourist destination. With these tabulated information, it sought to determine whether the managers of tourist enterprises realize the competitiveness and whether it has correspondence with the competitive performance. It was also evaluated the perception of residents about the quality of life and how it corresponds with competitiveness. As a main conclusion of the study it was found that there is correspondence between the two constructs (the higher the competitiveness of existing establishments, the better quality of life for residents), which confirms previous studies by Vianna (2011) in Santa Catarina municipalities.